YouTube star, musician and singer Emma Blackery joins Ssangyong as their latest Brand Ambassador. She recently collected her new SsangYong Tivoli SUV and is looking forward to representing the brand over the coming year.
Emma collects her new Tivoli Ventura
Speaking at the announcement, Emma stated “I’m very proud to become an ambassador for SsangYong and look forward to working with the team going forward. It’s really exciting! With a new, bold Musso pick-up truck and Korando pure-EV launching over the next few months, there is a lot to shout about. I like that SsangYong is on a journey – the products are niche, the firms’ straight-talking approach is refreshing, and together they stand out from the crowd.”
Emma Blackery is known for being an extremely popular YouTube vlogger as well as owning an independent record label (RWG). She has an audience of 2.5 million listeners on Spotify, 1.3 million subscribers on YouYube, hundreds of thousands of Instagram and Twitter followers.
“I’m delighted with my Tivoli so far and can’t wait to start sharing my experiences.”
Kevin Griffin (Managing Director of SsangYong Motors UK) said “This is an incredibly exciting time for us as we engage a new brand awareness campaign and refresh our brand assets in the UK. Having Emma on board as a brand ambassador serves to strengthen our awareness further with a younger, broader demographic and we are delighted that she is representing us. Emma is very down-to-earth and has a straight-talking approach – very similar to our own brand personality. Her passions and the activities in which she engages are borne from real people in the real world. As a challenger brand, Emma is a great match for us, and we are looking forward to developing our partnership and creating different and alternative campaigns with her.”
Emma joins the strong line-up of SsangYong Brand Ambassadors including: Pippa Funnel, Phil Vickery, Alex Bragg and Fuzz Townshend.
The SsangYong Tivoli brings extreme comfort, European styling and a big specification to the small SUV market and proves to be not just affordable but versatile and (above all), fun.
Emma Blackery is set to release her next album “Girl in a Box” later this month.
Tivoli is fitted with a plethora of safety features; many of which you’d be surprised to find on vehicle in this category. Expect 7 airbags, Forward collision warning, Autonomous Emergency braking, lane departure warning & assist, traffic sign recognition and more.
With Emma’s straight-talking approach to all of her work and SsangYong’s commitment to do the same, this partnership is a match made in heaven. Stay tuned to learn more about Emma (and all of the brand ambassador’s) work with the brand.